Identity Guide

Version 1.0, last updated October 2023

Introduction

Reference this guide when making any materials promoting or involving Stoll Keenon Ogden.

The information is simple, and those familiar with the brand will already have an understanding of the elements of this guide.

The trick is to adhere to these guidelines - reference this document often, resist the urge to deviate from what is provided here, and ask questions when you find a situation that forces you to go away from these rules.

The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with Stoll Keenon Ogden.

Contact Gary.Farmer@skofirm.com with any questions or concerns. We’re here to help.

Download Brand Guidelines

Download the full walkthrough of our brand guidelines. It covers language, strategy, logos, colors, fonts, photography, and usage examples.

Don't attempt to extract assets from this file: it's compressed specifically for the web. Instead, download the files you need below. If you need additional assets, contact Gary.Farmer@skofirm.com.

Download Brand Guidelines

Primary Wordmark

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Secondary Icon

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Abstract Design Element

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Brand Colors

Colors from each color process (RGB, CMYK, Pantone/Spot, etc) may look different on different devices. Following these measurements should result in consistent printed and digital materials, but speak up if you find a strange color or result during the course of your work.

PRIMARY COLORS

Cotton

RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #FFFFFF
PANTONE: 000C White

Gold

RGB: 200, 155, 88
CMYK: 24, 35, 74, 1
HEX: #C89B58
PANTONE: 7407 C

Note: Only print this Pantone on coated paper stocks.

Black

RGB: 0, 0, 0
CMYK: 40, 40, 40, 100
HEX: #000000
PANTONE: Black C

SECONDARY COLORS

Nickel

RGB: 216, 216, 216
CMYK: 14, 11, 11, 0
HEX: #D8D8D8
PANTONE: 427 C

Pewter

RGB: 149, 153, 155
CMYK: 44, 34, 34, 2
HEX: #95999B
PANTONE: Cool Gray 7 CP

Graphene

RGB: 96, 96, 96
CMYK: 6, 3, 0, 64
HEX: #606060
PANTONE: 425 C

Brand Fonts

This guide assumes you have the commercial license to use these fonts.

DM Serif Display
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

For titles and large headings. Doesn't work at small sizes.

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Albert Sans Bold
abcdefghijklmnopqrstuvwxyz

Use sparingly, as subcategory labels or accents. No meant for large text.

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Albert Sans (All Weights)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Use for all general typed content.

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